Humble Pie Entertainment
is a “Full-Service Agency” within the Media Industry: We handle Planning, Design, Creation,
Production & Placement of advertising along with sales, promotion
and other related services, specializing in consultation, production,
marketing, distribution and events as required by the client, locally
and abroad.
Humble Pie Entertainment was established
in early 2007 as a division of Louw and Pohl Multimedia CC. This
innovative company
birthed from years of experience, specializes in creative methods
in marketing and distribution, specializing within the movie and
music industry.
Humble
Pie Entertainment can help you develop, market and distribute your product
(Film / Music)
-
whether it's an independent endeavour or
a big company release - for maximum success, using targeted strategies
to niche audiences. Humble Pie Entertainment offers to take any product
the extra mile by covering all the elements within the movie & music
entertainment industry.
Consultation
Humble Pie Entertainment will facilitate a process with the client
wherein feasibility studies will be done, to develop the product, formulate
marketing strategies,
drawing up budgets and signing the necessary agreement and contracts
relevant to the business / product.
Production
If needed, the multimedia product will be created, developed, designed
and produced at the highest possible standard in the format needed
to be distributed.
Marketing
People need to have knowledge of your product in order for it to sell.
Humble Pie Entertainment implements a hands-on marketing strategy,
making use of all media based approaches including: Television, Radio,
Promotional
Events,
Press Releases, Magazines, Newspapers, Internet & Grass Root marketing.
Our target orientated, “message” driven marketing initiatives
are geared to ensure the most effective and productive results by taking
the challenge in bringing entertainment to
the people by providing
all the necessary elements in one through the variety of services we offer. We see our
involvement as a marketing campaign and not only as a distribution
effort. All our communication with the general public contributes
to the expansion of the project and the promotion thereof.
HPE also functions as an extensive tool in the industry to help
reach specific target audiences most effectively by using a unique
marketing method. With our involvement in the
media industry and with various organizations we have a large database
and knowledge of the industry to help and assist in the production,
marketing and distribution of any multimedia product. HPE’s
strategy is based on a unique system of highly effective marketing “formulas” that
connect with consumers at a deeper, cause-based level, an approach
which the company calls "message marketing".
Distribution
The final product will be distributed to and through the applicable and most
effective channel of distribution to reach the targeted clients of the product.
All channels of distribution could be offered by Humble Pie Entertainment
to
the
client,
form CD or DVD releases to broadcasting and international rights.
Events
Organizing, facilitating and managing various events, including film premieres & screenings,
music concerts and product launches. Planning and implementing the right strategy
with regards to the specific product and its target market.
Training
HPE will be able to offer In-House / Hands-On Training Courses in the near future
to interested individuals who would like to gain experience or pursue the entertainment
industry as a career.
Directors’ Credentials
Peet Louw: Peet was born in North West Province, South
Africa and grew up in Brits. After he matriculated he stepped into
fulltime “hands-on” ministry
and community work to follow the call on his life. He founded
NIKAO Network Ministry which he managed and did many community
upliftment programs. For over 12 years Peet has travelled throughout
the world and has first-hand experience of a “World View” as
well as the needs of people which developed a passion in his
heart for the truth and to see the truth set people free.
He
has done various courses and seminars on many subjects and
has experience in project management, marketing,
planning, budgeting
and obedience to God’s call on his life!
He was involved in the marketing, implementing
and distribution of various film productions like “The Lazarus Phenomenon”, “Faith
Like Potatoes” and “Left Behind III- World at War”.
He founded Christian Resource Network, co-founded Humble Pie Entertainment
as well as Faith and Family Rentals.
He has been involved in ministry and the
film industry for many years and during this time has gathered
a vast database of resources
and material to help equip people to be effective within their
sphere of influence. His passion is to use the media and especially
films to transform people’s lives! He believes together we
can make a difference, but we need to stand together and stand
up for righteousness and justice.
He is sold-out to God’s-agenda and
wants to see the Kingdom of God (the Elohim) expand in every
area of society. He believes
we must inspire people to follow their passion in life and to take
a stand for God (the Elohim, Creator of heaven and earth)!
Pieter Pohl: Pieter comes from a rich heritage in the South
African entertainment industry with close family relations to Anna
Neethling Pohl,
a pioneer in the Drama & Theatre industry in South Africa.
Pieter was motivated into the field of business by his stepfather,
the successful businessman, Carl Kossatz architect gone Real-estate
investor and Developer.
He studies part time at Stellenbosch University and will be attaining
his B.Com degree at the end of 2008, he was also elected onto the
Student Council in 2007 and is a dynamic and influential leader
on the Stellenbosch University campus.
During the last 3 years this young entrepreneur
has engaged in many small projects, managed Christian Resource
Network in 2007
(www.christianmovies.co.za) and is co-founder of Humble Pie Entertainment
and Faith & Family Rentals (www.faithandfamily.co.za).
He is passionate about the entertainment
industry, and with his qualification, leadership skills and enthusiasm
he feels that he
will by grace ad much to the industry. Pieter believes that the
only way to lead the way in this industry is to see a new standard
raised, veering away from the current profanity in film & music
and creating a platform to influence and stimulate people with
alternative entertainment.
Like every entrepreneur knows, a unique concept is the key to
success! Pieter also believes that without vision, people perish.
Desmond Denton: Desmond is an award winning writer and director, winning such accolades
such as Best Director at Apollo and best short film. His films have
been officially selected and screened at Festivals Nationally, which
includes Innibos, Apollo, Golden Lion, KKNK 2008, as well as internationally
festivals.
Desmond passionately pursue making legacy lasting products and films
in all of his work and brings with an understanding of business,
from conceiving and idea to the execution and delivering of an awestruck
mind-capturing product.
His past work includes directing corporate stories with international
consultancy companies, international shoots in countries such as
Singapore, shoots with festivals such as Good Food and Wine show,
Table of peace and unity, shoots with internationally renowned chefs
such as Stefan Gates, Brian Turner and having several music videos
and films behind his name.
His strong background in arts and music adds to the artistic feel
and his eye for details.
Lushly seductive imagery with heart rendering stories are on the
palette he uses to express and guide the audience on which ever journey
he intend to create.
Services
A. Consultation
1) Strategizing
2) Conceptualizing
3) Feasibility study
4) Budget
5) Development
6) Contracts, Agreements and Memorandum of Understanding
7) Project / Band / Artist Management
B. Production
1) Creative Design of Production Set
2) Script Writing
3) Directing
4) Editing
5) Training DVD’s
6) Corporate / Promotional videos
7) Corporate Story Telling
8) Television Adverts
9) Website Videos
10) Feature Films
11) Documentaries
12) Short Films
13) Music Videos
14) International Quality Music Albums
15) High Quality Music Demo’s
16) Music Compositions for Radio, TV & Film
17) Live Event Videos Capture
18) Voice-over Artists / Session Musicians / Music Producers
19) DVD Authoring / Production
20) Music Recording / Mastering
21) Cover Design
22) Packaging & Replication
C. Marketing / Public Relations
1) Marketing Plan Development & Implementation
2) Creative Design
3) Public Relations Services
4) Media Relations Services
5) Branding
6) Radio Campaigns e.g. Interviews, Product Reviews & Give-Aways
7) Television Advertisement Campaigns
8) Print Media Campaigns e.g. Magazines, Newspapers, Posters, Flyers,
Bill Boards, Banners, Post Cards, Discussion Guides
9) Press Kits
10) On Screen Advertising
11) Website Design / Development
12) Internet & Website Publicity and Advertising, Downloads
of all Material, E-mail Campaigns, Newsletters
13) Fax Blasts
14) SMS & Other Mobile Phone Campaigns
15) Develop Other Marketing Tools & Product Resources e.g.
Promo DVD’s etc.
16) Merchandise: T-Shirts, Stickers, Magnets etc.
17) Promotional Screenings & Events for Media and Key Groups
of Individuals, Face to Face Marketing, Grass Root Marketing Campaigns
Towards Specific Interest Groups
D. Distribution
1) Theatrical Release of Films
2) Community Screenings of Films
3) Rural Screenings of Films
4) Cinemobile
5) Rental Release
6) Retail Release (Direct & Wholesale)
7) Website sales (Direct Sales & Downloads)
8) TV Rights / Broadcasting
E. Events 1) Event Managing
2) Event Co-ordination
3) Event Facilitation
4) Corporate Launches
5) Product Launches
6) Film Premiere Events
7) Music Concerts / Gigs
8) Promotional Events
Postal Address:
Humble Pie Entertainment
Postrestante
Strand East
7143
Physical Address:
Humble Pie Entertainmet
Transformation Africa Village
N2 National Road
Between Somerset West & Sir Lowry's Pass
Firlands Park
7129